Event management planing for Playwright Media in Birmingam Essay

Event management planing for Playwright Media in Birmingam - Essay Example They also offer projects that are aimed at giving young people practical skills that they can utilize. Their C.O.M. Youthnity Project is a 6 week media program that gives students an introduction to basic film, photography and radio. They also take volunteers to help with these youth oriented programs and this helps since they are able to connect better with the students. Since its establishment in October 2009 Playwright Media has successfully worked with a number of Third sector organizations to promote and showcase their services. Through the success of smaller projects Playwright has managed to sustain lengthy contracts. In particular Playwright Media has played a key role in the growth and sustainability of several small organizations. PlayWright believes 'your goals are our goals' and their consultants work hard to achieve them, whether they be increasing profit or turnover, attracting and retaining customers or simply maintaining competitive advantage, PlayWright can always he lp. Right now, PlayWright is looking to create an event that will help push its client base when it comes to corporate events and reach out to its target audience. It also wants to make people aware of the youth centric programs it handles. Objectives: PlayWright Media has two specific objectives to plan this event. 1. To significantly increase their client base for their corporate services, with a focus on companies based in South Birmingham. 2. To significantly increase the awareness of their organization and its services to its target audience. Solution An event targeted at SMEs, that is, Small to Medium Enterprises that will help them realize that they are in fact the future of the nation, and how the right marketing will help them increase their productivity and give them better output. It has always been a misconception that media services are targeted mainly at large scale enterprises. This, due to the fact the most obvious and main stream of promotional media such as televis ion and newspaper advertisements are very expensive due to their wide coverage. Smaller agencies do not allow such expenses in their budget, one, because they do not need to reach out to such a wide audience and two, because spending on such activities seems nothing short of frivolous to them. They concentrate on servicing their immediate geographic area and bank on word of mouth to spread word of their services. Pettit and Singer (1985) state that SMEs normally operate in less concentrated markets, with greater competitive pressure. In the last three decades, the economy of Birmingham has gone through a tremendous change with manufacturing being replaced by the service sector as the principle source of employment. This is expected to create over 50,000 additional jobs in the city in the next decade. (birminghameconomy.org.uk) A new research has shown that only nine per cent of Birmingham’s SMEs have created over 50,000 jobs in the city in the last three years. (birminghampos t.net) Thus, we can say that SMEs are the future of Birmingham and to take them to a higher level, they must be given the right guidance, support and coverage. Event: â€Å"SMEs: Brightening Birmingham† The event will be a corporate style seminar followed by a group discussion revolving around Small and Medium Enterprises and the future prospects they have in Birmingham. The theme of the event will be â€Å"SMEs: Brightening Birmingham†. SMEs in the area of South Birmingham will be invited to this event. The idea is to make people