Retail Theatre Essay Example | Topics and Well Written Essays - 2000 words

Retail Theatre - Essay Example enticing when the front stage, backstage, the script, roles, the setting, the light effects, and the characters all blend together to stage a play with a unique theme (Baron, Harris & Harris, 2001). Retailers have been trying to create theatre environments that involve opportunities for audience participation and interaction. This metaphor has been used by retailers to gain competitive advantage and as a means of differentiation in the highly competitive market place. However, a theatre has a very elite and specific audience whereas the retailers are trying to create a variety of customer responses and reactions. To what extent this metaphor is justified depends on the benefits that both the retailer and the customers derive. Pine and Gilmore point out that the use of ‘theatre’ was not metaphorical. They use theatre in the sense that â€Å"work is theater† not â€Å"work as theater† (Harris, Harris & Baron, 2003). A retail theatre is considered to be a fun experience aimed at creating excitement. There are certain retail themed environments which employ retail theatre concepts to encourage the consumers to animate the theme. Baron, Harris and Harris (2001) discuss about four different theatrical settings and it has been found that many retailers are actually using such settings to enhance the customer experience and encourage customer participation. In theatrical realism the audiences are voyeurs as they feel that they are looking into their own private world and they observe a very personal situation. Many retailers have been trying to implement this concept. Niketown creates a setting in which the physical exercise and sporting environment allow the customer to become engaged in the shopping activity (Sands, Oppewal & Beverland, 2009). Computer retailers such as Apple have also embraced this concept of realistic settings and have benefited in terms of increased sales and positive word of mouth. Warner Brothers, the sports retailer has set up a video screen

MEASURES OF CENTRAL TENDENCY Assignment Example | Topics and Well Written Essays - 750 words

MEASURES OF CENTRAL TENDENCY - Assignment Example From both excel, and the formulae, the mean is 50.8, which is different from the mode and the median, which are 58 and 57, respectively. However, the figures are roughly close to each other showing that is spent over 50 minutes everyday in physical fitness activities. The numbers are lower than I expected since I work out for a whole hour every day. This means that I spend a couple of minutes in switching from one activity to another. The time I spend in switching from one activity to another and the time I spend on different physical fitness activities add up to sixty minutes per day. The most effective measure of the central tendency, as far as the mean, median, and mode is the mean. This is because of the fact that it utilizes 100 percent of all the data in the sample (Walpole, 2010). The other measures of central tendencies, including the median and mode do not utilize all the information provided. Mean helps in performing further mathematical calculations thus helping in conducting more statistical tests. For example, it helps in the calculation of standard deviation, variances, as well as, significance tests. Additionally, it has an algebraic definition (Bertsekas, 2002). The mean is applicable in the probability theory to generate probability distributions. Such distributions do not utilize other measures of central tendencies including the median and the mode. Mean as well has some weaknesses, for example, the presence of outliers in the data lowers its accuracy. Its strengths, as a measure of central tendency, outweigh its weaknesses. To draw the box plot, one utilizes the 25th percentile, the 50th percentile, and the 75th percentile. The 25th percentile is the lowest score, which is greater than 25 percent of the scores. Using excel, the 25th percentile is 41. This means that the highest figure of the first 25 percent of the data is 41. The 50th percentile is equal to the median.