Essay on Sex, Gender and Reform in the City - 2371 Words

And the Lord God caused a deep sleep to fall on Adam, and he slept; and He took one of his ribs, and closed up the flesh in its place. Then the rib, which the Lord God had taken from man, He made into women, and He brought her to the man. And Adam said: ‘This is now bone of my bones and flesh of my flesh; She shall be called Woman, because she was taken out of Man.’ During the times of Antebellum America, women became a cornerstone of history and helped construct the way sex and gender was viewed in the United States. Women began to acknowledge the way they were being treated and started to educate themselves about the rights they deserved and the effects it would have on the future generations. Religion became a forum where women†¦show more content†¦The money gained in one hour for having sex was about the amount a seamstress would make in a day, and for those young girls who were helping their mothers with the daily housework, prostitution was the easy way to bring in some cash. For some girls it was more then just the cash, the younger girls had a mean to get out of the house and feel some sort of independence. The older generation of prostitutes enjoyed the money and used it to indulge in the trends of popular culture in society. Getting paid for casual sex was a feeling of liberty for some, but was still looked down upon by some of society. Families of these women were ashamed for them to always be out on the town and ruining their life and their chances of one day still be courted and married. Still, population was at a rise in the mid nineteenth century and as the city grew the demand or rather the increase in prostitution matched the increase in population. The growth of prostitution started with slave trade and the disrespect African-American women had to continuously deal with. Being a slave was bad enough already, but to be sold and traded for sex became a moneymaker for slave traders like Isaac Franklin. The nature in which Franklin’s business of slave trading thrived was the fetish American men had for light-skinned Negro women. These light-skinned African American women, became known as â€Å"fancy maids† to many white men, because they symbolized aShow MoreRelatedProgressive Era Essay712 Words   |  3 Pageson social and political reform, trying to fix Americas economy by working towards equal conditions for individuals, stopping political corruption and increasing government intervention on social and economic issues. Progressivists were social activists and political reformers working to improve conditions and the treatment of the American people. 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Sandwich Blitz Free Essays

Dalman and Lei have discussed two possible avenues to grow and expand Sandwich Blitz, Inc. One possible strategy would be to franchise locations. Another strategy would be to secure venture capital to finance an internal expansion by opening more company-owned shops. We will write a custom essay sample on Sandwich Blitz or any similar topic only for you Order Now Dalman feels that he just does not have time to investigate these options because he is spending an increasing amount of his time assisting the location managers. Lei noted that two of the location managers had exhibited a lot of skill in the management of their locations and perhaps a new position could be added to coordinate with the location managers. This would free Dalman to work on these larger issues. 1. How would creating a new position between the CEO and the location managers help the business to grow? Creating a new position will allow Dalman to devote his time and energy towards more important issues regarding growing the company as a whole; namely the possibility of franchising locations and or securing venture capital to finance and internal expansion by opening more company owned shops. In this new position, the new manager would have the authority to make decisions, give orders, draw on resources and do whatever else is necessary to fulfill that responsibility. Dalman would only need to have a weekly or bi-weekly meeting with the new manager as to the status of the locations at the operational level and dispense advice or direction if needed. 2. Is promoting an existing manager the best option to fill this position? If not, what is an alternative source to fill the position? Yes, promoting an existing manager is the best option to fill this position because the existing manager already knows the job and with the additional responsibilities, he will feel like he’s contributing. Also, with his exceptional managerial skills, he will remain focused, put over 100% effort into the tasks at hand and become involved in new ideas and innovation for the company. 3. Who within the company should make these decisions? Dalman and Lei should make these decisions. Since they both know who the managers are and their skill set, then they are the ones who should decide who to promote and/or move into the position. 4. List the levels of authority (management) that Sandwich Blitz, Inc. would have if the new position is created. The levels of authority (management) that Sandwich Blitz, Inc. would have if the new position is created are: 1.Strategic Managers, CEO, CFO, Dalman and Lei 2.Middle Manager – Senior Manager, New Position 3.Operational Managers – 8 Location Managers How to cite Sandwich Blitz, Papers

Profitability of Company in Retail Sector

Question: Discuss about the Profitability of Company in Retail Sector. Answer: Introduction Brand equity is the phrase which is used in marketing industry and it defined as the advantage of having a well known name of the brand. Brand equity helps is increasing the business of the particular brand over other brands in the same industry (Chkanikova and Lehner 2015). Retail industry is one of the most popular industries in todays business world. They sell similar products of various companies and the consumers get ample choices to make during their purchase. In this assignment, the importance of brand equity on the profitability of a company in retail industry would be explored. Since retail industry houses various companies for same products, it is important to understand the impact of brand equity on the profitability of an organization in the retail industry. This assignment would give an idea about the methods that could be used to understand this impact of brand equity on the profitability of the organization in retail industry. Background Retail industry, being one of the dominant industries in the business world, has its own importance in the profitability in business. Retail industry houses various organizations who have similar products and thus, there arises severe competition among the brands of the same products (Huang and Sarigll 2014). Having a good brand image help the organizations to have a better business over other brands of same products. Thus, it is important to study the impact of the brand equity on the profitability of any organization. The problem statement of the assignment is to find the impact of brand equity on the profitability of an organization of the retail industry. The aim of the research is to find the impact of brand equity on the profitability of an organization of the retail industry. Research objective The objectives are as follows: To evaluate the importance of brand equity help the organizations in business To analyze the impact of brand equity in retail industry To understand the impact of brand equity on profit of any organization in retail industry Research questions The questions of the research are as follows: How does brand equity help the organizations in business? How is the impact of brand equity in retail industry? How is the impact of brand equity on the profit of any organization in retail industry? Literature review According to the viewpoint of ifci et al. (2016), it was seen that the movements and decisions taken by any organization is judged by the relationship of a brand with its customers. The decisions and movements are also judged by the satisfaction level of the customers and commitment of the customers towards the brand. Brand loyalty is an important aspect of the business of any organization as it provides competition in various forms, functions, sizes and features. Brand is found to be the vital capital in most of the trades. Crass et al. (2016) opines that brand equity is defined as the popularity of a brand among the customers. Brand equity is described as the value of having a good name of their brand. It is seen that the there are various brands that sell similar products in the retail industry. Customers usually prefer ample of choice when they buy their products. When different brands produce similar type of products, customers tend to try those new products in order to experience different brands. When the customers find that the products of other brands better than another brand, they tend to switch the brands. This decreases the customers loyalty of one brand thereby decreasing the brand equity of that brand. According to the viewpoint of Chkanikova and Lehner (2015), it is seen that brand equity helps the owner of the brand to increase the business by gaining the loyalty of the customers. When the brand equity of a brand increases, the owner of the brand can gain more money by selling the products. In retail industry, when the customers get ample of choice to select the best products for their use, there arises competition between multiple brands. As per the viewpoint of Kapferer (2012), it is seen that with the increase in population, there is an increase in demand of the customers for various products. This had resulted in establishing new brands of same products. These new brands use modern technologies to reach out to the customers and advertise their products in a innovative ways. The advertisements are attractive enough to draw more customers to buy their products. This is a threat to the old brands as they had the concept of brand equity to earn their profits. The brand equity have a pivotal role in influencing the profit of an organization. It is seen that the strong brand name plays an important role in determining the structure of the price of any product of the brand. Luo et al. (2015 opines that an effective brand name can be listed as a credible signal of the quality of the product. It also helps to generate price premiums in the form of return from the investments in branding. According to the viewpoint of Kumar et al. (2016), it is seen that brand equity is one of the most valuable asset of the company as it is the major factor that influences the financial values of the company and its owner. There are various factors that influence the brand equity of an organization. Changing in market share, recognition of the logos by the customers, margins of the profit and other visual elements help to increase the popularity of the brand and create a better image of the respective product. The knowledge of the customers regarding the brand is important to increase the popularity of the brand. This knowledge can be gained by the customers if the brand and its organization advertise about them and reach out to the customers. When the customers will come to know about a brand and its goodness, they will prefer to purchase that brand over other brands. This would increase the sale of the products of that company and it will increase the profit of the company. This would in turn lead to increase in profit margin of the company and help them to increase their business in the retail industry. As per the viewpoint of Das (2015), it is seen that brand equity provides an advantage to the owner of the company as most of the products of the company are sold due to their brand name. They do not have to invest in the advertisement of the products. However, the company can earn their revenue from their popularity among the customers and their image among the customers. Thus, brand eq uity would increase the sale of the products of a particular brand over other brands. Data would be collected for the purpose of the research. Primary and secondary data would be collected for the research. These data would undergo various statistical analysis in order to fulfill the objective of the research. Both primary and secondary data would be collected for the purpose of the research. Primary data would be collected in order to know the views and satisfaction level of the customers of a particular brand while secondary data would be collected from the records of the organizations about the change in their sales on introduction of similar products of different brands. 30 customers would be chosen for the collection of primary data and they would be surveyed in order to collect the data. Close ended questions would be asked to the respondents and Likerts scale would be used in the research. The collected data would be analyzed using various statistical techniques. Methods of frequency distribution, descriptive statistics, correlation and regression would be used to analyze the collected data. Graphs and tables will also be provided to support the analysis. Ethical consideration Various ethical issues would be considered while performing the survey of the research. The respondents would not be forced to participate in the research. The respondents would be mentioned clearly about the objectives of the research. The responses of the respondents will not be tampered and it will be used in its original form. The researcher will not use any arms and threaten the respondents of the survey. The researcher will also keep the identity of the respondents confidential. Expected outcome It is expected that brand equity would be influenced by the preferences of the customers of that brand over other brands. This would increase the revenue of the organization and its owner. It is expected that the margin of the profit would be increased on increasing the brand equity of the organization. Thus, the influence of the brand equity of a brand in the retail industry is expected to be strong for the profit of that organization. References Chkanikova, O. and Lehner, M., 2015. Private eco-brands and green market development: towards new forms of sustainability governance in the food retailing.Journal of Cleaner Production,107, pp.74-84. ifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S. and Siala, H., 2016. A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands.Journal of Business Research,69(9), pp.3740-3747. Crass, D., Czarnitzki, D. and Toole, A.A., 2016. TheDynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence using Trademark Registrations. Das, G., 2015. Impact of store attributes on consumer-based retailer equity: An exploratory study of department retail stores.Journal of Fashion Marketing and Management,19(2), pp.188-204. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Kumar, V., Anand, A. and Song, H., 2016. Future of Retailer Profitability: An Organizing Framework.Journal of Retailing. Luo, A., Lehmann, D.R. and Neslin, S.A., 2015. 15. Co-managing brand equity and customer equity.Handbook of Research on Customer Equity in Marketing, p.363.